Chimney Service Industry 2012 Survey Findings
(Summary of survey findings are available here as a .pdf)
In late 2011, the National Chimney Sweep Guild and the Chimney Safety Institute of America co-sponsored an industry-wide survey conducted by Whorton Marketing & Research, a professional market research firm.
We thank those responding to the survey. With close to 5,000 surveys successfully delivered between email and mail, the overall response rate to the survey was just shy of 13% making it the largest sample size and response pool either organization has ever received.
The two organizations learned about how those in the industry most commonly entered the trade, the most common business approaches, financial performance, company size and makeup including market share and productivity.
The survey also identified customers by source, factors inhibiting growth/profitability, changes made in the last five years and important concerns over the next five years. Additionally, the organizations gained insight on the industry’s opinion of NCSG’s membership programs and CSIA’s certification and education programs.
A sampling of the findings:
- The mean average gross revenue of all respondents is $437,000. With an estimated 5,000 companies in the industry, the industry’s yearly revenues are approximately $2,185,000,000.
- Respondents report a mean average of 5 full-time equivalent (FTE) staff and 2.7 trucks running at peak. A total of 31% of respondents report one FTE employee (generally themselves), while 28% report a rounded total of two FTE (1.5 to 2.4), 35% report between 2.5 and 10 FTE, and 8% report more than ten FTE.
- The average gross revenue per FTE employee is higher among active NCSG members at $102,500, considerably higher than the gross revenue per FTE for former members ($89,900) and never members ($76,300).
A summary of survey findings are available here as a .pdf download and by request. Please contacting Darcy Marlett, NCSG and CSIA Director of Marketing & Communications at firstname.lastname@example.org or (317) 837-5362 with questions or to request a printed copy of the summary.